When I meet with a prospect and they have the list to quote in hand, most of the time they view corrugated as a commodity. When in fact it isn't: different paper, better quality, faster delivery, better printing, innovative changes to save on labor or costs or a myriad of other things make it a niche item. The companies that will earn that prospects business will usually be the ones with the most open capacity, since that's who is going to be the cheapest.
Then you have to ask yourself; why do they have so much capacity?
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